Advertising,Marketing: Final Index

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 1) Television: Introduction to TV drama


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Statement of Intent

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  Write a 100 word statement of intent explaining what you are going to make for your preliminary exercise. I choose Naked as my health drink because it is beneficial and healthy for you Naked juices are all about keeping it real with their ingredients like with fruits and vegetables without any added sugars. This is important because you get the good things as it is natural and not artificial. The slogan "Goodness Inside" makes sense as it is all about what is inside the bottle pure, ingredients that are all good for your body. When you take a sip of the Naked drink, you know that you are getting all the vitamins and nutrients that help you feel better. Naked also offers a variety of flavours that everyone can enjoy and this is all shown when the character sits down and reveals the product and decides to try it out. As my second narrative, I had chosen that someone is not feeling their best due to all the food they are eating they are feeling burnt out or with using any fizz...
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Magazines:Tatler CSP

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Introduction-Tatler Media pack 1. The editor introduces the magazine by highlighting the target audience which is those who are interested in the fashion industry, specifically the upper-class, and how accurate their product is to the audience who are rich and loves to buy expensive clothes that are good, high quality. 2. The key demographic details for the average age of Tatler is average age which is 41. Gender is mostly associated with women. The ABC1% is 83%. The household income of those living in London and the South East is £261,572. These demographic details suggest that the average Tatler reader is mostly female and comes from a high status so most likely wealthy mostly 41 years old. 3.  Look at  page 6 . What do Tatler readers think about fashion? How much do they spend? Tatler readers think that fashion is very important and that they have to look the part, hence why they don't mind spending a ton of money as it is eye-catching for them, lots of options to choose fr...
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Print adverts pre-production

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 1) What brand of health drink are you going to use? You can use an existing drink. The brand of health drink I am going to use is Naked. 2) New slogan for the health drink (MUST be original - cannot be existing slogan):  "Drink good do good". 3) Main character(s) that will appear in your adverts:  My sister 4) Main image 1: What will your first advert look like?  The first advert would show a close-up of a fridge. The drink just appears there, and the glistening light on it reflects that the drink is inside the fridge. 5) Main image 2: What will your second advert look like?  The second advert would tell my sister about the drink, which she would then receive. She would be curious to see what this health drink is all about. 6) Main image 3: What will your third advert look like? Remember, they all need to be different images but part of the same campaign for the same health drink. The third advert would be her opening the lid and trying the product to review if...
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