Magazines:Tatler CSP

Introduction-Tatler Media pack

1. The editor introduces the magazine by highlighting the target audience which is those who are interested in the fashion industry, specifically the upper-class, and how accurate their product is to the audience who are rich and loves to buy expensive clothes that are good, high quality.

2. The key demographic details for the average age of Tatler is average age which is 41. Gender is mostly associated with women. The ABC1% is 83%. The household income of those living in London and the South East is £261,572. These demographic details suggest that the average Tatler reader is mostly female and comes from a high status so most likely wealthy mostly 41 years old.

3. Look at page 6. What do Tatler readers think about fashion? How much do they spend?

Tatler readers think that fashion is very important and that they have to look the part, hence why they don't mind spending a ton of money as it is eye-catching for them, lots of options to choose from. They spent 843 million pounds.

4. Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest about the Tatler audience? What about the psychographic audience group that best fits Tatler?

The special editions of Tatler that run throughout the year are Travel Guide, Weddings Guide, Beauty Cosmetic Surgery Guide, Spa Guide, Watches Jewerelly Guide, and Schools Guide. This suggests to the Tatler audience that they are interested in buying these products as they fit a type of category and it is also aimed mostly at females who might need help or ideas about weddings, Beauty, and Schools.

Media Language

1. What different examples of typography can you find on the cover of Tatler? What are the connotations of the serif and sans serif fonts?

There is a serif text font found on the cover of Tatler which connotes elegance, glamour, fashion, and tradition. This links to posh, rich, fashion. The sans serif font for the cover lines which connotes a sense of tradition, elegance, and importance suggests that loyal readers who know and understand the references being made (in the same class)

2) How do the cover lines appeal to the Tatler target audience?

The cover lines appeal to the Tatler target audience by expectations of women as being expected to look fashionable, to travel, and to go to the right kind of parties/events and that they have to act a type of way that is feminine and be into makeup, and fashion.

3. What are the connotations of the Tatler color scheme on this particular front cover?

The connotations of Tatler's color scheme are blues and gold. This enhances the magazine`s posh and upscale image, appealing to its target audience.

4. How is the central image designed to create interest in the magazine? Find three reasons for your answer. (E.g. the model, the mise-en-scene such as props, costume and make-up, body position, facial expression, etc.).

The central image is designed as links to the main cover lines to establish the focus on 

Name checks are wealthy actresses + models. The costume shows elegance, a designer ball gown, which connotes power, status, fashion, sophistication, and parties. Lavish lifestyle. Lightning is shining, beauty, and style are emphasized with high-key lighting. Facial expression: eye contact directly at the reader: contacts. Pose: elegant, confident. Makeup: glamour, beauty, glowing. Props: The jewels that she wears reinforce luxury, fashion, and status.

Representations

1. What celebrities or famous people are mentioned on the cover? Why do you think Tatler put them on the cover?

The famous person that is mentioned is Boris Johnson and his brother. Tatler put them on the cover because most Tatler readers support it. The informal ‘Boris’ and ‘Max’ which makes it feel

like the readers are on the first name terms with the Prime Minister and his family.

2. What do the cover lines suggest about the lifestyle of rich people in the UK?

The cover lines suggest that the lifestyle of rich people in the UK is that they show that they live in a posh life and that they always are there to be able to review and buy expensive products.

3. Looking at the image and cover lines together, what different groups of people are represented on the cover and how are they represented? (E.g. men/women/rich people/race & ethnicity etc.) 

The image and cover lines represent how different groups can have different opinions of what they believe and that they use Tatler to try and experience how it is to live a Royal life.

4. Are there any stereotypes being reinforced or subverted? How? Why?

Stereotypes are being reinforced by using the Royal Family showing that they are wealthy, higher class, and respected in the cover lines. This is because despite the gossip, accusations it shows that they are perfect/

Social and Cultural Contexts

1. What types of people are NOT featured in Tatler? (Watch the clip above again if you need help with this - the clue is in the title 'Posh People')

The types of people who are not featured in Tatler are working class and lower class.

2. Tatler runs special issues on holidays, spa breaks, cosmetic surgery, watches and jewelry, and private schools. What does this suggest about the magazine's representation of life in Britain? 

This suggests that the magazine's representation of life in Britain is that they are giving advice to rich people.

3. What audience groups might be offended or insulted by the front cover of Tatler? 

The audience groups who might be offended are the lower class people when they see the front cover of  Tatler. This is because they feel as if they have to be higher class, and luxurious and that they do not fit in well as they are the opposite and aren't like successful like them. They would observe that Tatler is only aimed at rich people.

4. Find three other front covers for Tatler from different months. What issues, subjects, or people are regularly featured in Tatler?

Tatler uses those who are in the upper class and those who are looking forward to fashion. The issue is also that they expect women to be in their 40s and look like models and perfect for them to be able to look beautiful and stand out in their costumes.