1. What does BAME stand for? BAME stands for Black Asian and minority ethnic. 2. Why is there a need for blood in the BAME community? There is a need for blood in the BAME community because Asian and black minority people have rare blood types that they can easily find similar to their heritage. 3. What does this advert want people to do once they've seen it (the 'call to action')? This advert "The Call to Action" wants people to understand and be able to identify the message that by donating blood you are helping, saving lives, and making a difference. 4. Why is the advert called 'Represent'? The advert is called Represent because that is also what famous people, and celebrities are doing, they are representing what people of the BAME community should be doing- donating blood. The letter E in the center of the video titled "REPRESENT" is highlighted in red as a symbol for blood. 5. Why have the producers chosen famous BAME celebrities