NKhalil Media Studies Blog

Media Assessment Learner Response: Feedback: 3.  Is this true here what colour does Red also connotate? As red can also mean love,sex+romance. What point-message of advert (How) Evidence-CLAMPS (to support the point) (Why) analysis/effect on audience You need to focus on individual aspects of the advert e.g type of dress (fabric,style),camera angle etc+all the connotations. 5. Need clear point here to explain what camera shots are,what effect does it create on the audience? This is a still image so what one camera shot is used? Why do we think he is vulnerable? CLAMPS? 6. Good ideas. Need more media language e.g. connote and infer and stereotype. Mark Scheme 2. Q1. 0 Q2:0 Q3: 2 3. The question that I think I did well on is Question 6 because I had given knowledge and understanding of the task which is demonstrated by an explanation of why advertisers use children. It is also effective in referring to the question of why Water Aid uses kids and what is the purpose that they do this for

  Industries: Ownership and control 1.  Why did Facebook buy Instagram for $1bn? Facebook bought Instagram for $1bn because Instagram is really popular with a lot of users using it. The app is free there are 30 million users uploading more than 5 million pictures on a daily basis. 2. What are the benefits for media companies of vertical integration? The benefit for media companies of vertical integration is that the company owns different companies in the same chain of production that they bought to make more profit. 3. What are the benefits for media companies of horizontal integration? The benefit for media companies of horizontal integration is that the company buys other companies at the same levels of distribution which allows companies to widen their audience and find other ways to make money. 4. What is a subsidiary? A subsidiary is a small company, it is also meant when a company is owned by a larger organization. 5. Give three examples of media companies that have used syn

  Reception Theory 1. The preferred reading of a media text is that it can get the audience to feel a certain way and be influenced by their reading so that they can carry out their message by using codes and conventions. 2. The Oppositional reading of a media text is that it is going against what the producers are creating it does not give the positive message that it wants and can put the audience in a difficult position as if they should change their view or not. 3. The Harry Brown trailer wants the audience to respond to the teenage characters in the film to think that the kids are misbehaving which leads them to commit bad things such as crime, and drugs because of the influences around them and around their environment. For example, if they have a friend that they look up to they may want to impress them by doing the same thing to fit in and also around the environment also impacts it since if they see something familiar at home they would think that this is normal expectations s

Audience Effects Theory 1. The definition of passive audience is the view that the audiences passively take in information from the media and that these messages have the same effect on everyone. 2. The definition of active audience is that it is a more modern and generally accepted view that audiences interact with and make conscious choices regarding the media they consume. 3. Hypodermic Needle Theory is the suggestion that audiences are always passive and therefore take the intended message from the producer as if it was injected into their minds.  This assumes no individual difference in audience members.  4. Information/Surveillance: The Times Newspaper Why tells  audiences important information about politics, the world, and more. Personal identity Why?- The audience can relate to anything that they see. Diversion/Entertainment- Soap operas Why?-Soap operas are intended to be interesting and make the viewers hooked into watching more and more. They often perform dramatic and emot

Demographics and Psychographics  1. What information do media companies use to create a demographic profile of their audience? The information that Media companies use to create a demographic profile of their audience is  Age- How old they are the age group if they are targeting young people or adults. Gender by finding out what best suits them. Education- If they are in school/college or university helping us know this makes it more quicker Social class- Social class refers to the groups that they are categorized which is all of these examples listed down. These are often categorized such as lower class, working class, middle class, and upper class. Race/ethnicity- Race and ethnicity help us know about the person more so that we are able to find the best movie for that specific race and country. For example Spain you would put a movie that is in Spanish. Job/profession/earnings- What Job do they do and how much money do they earn for their job. Home (city/village/countryside- Where th