Print adverts pre-production

 1) What brand of health drink are you going to use? You can use an existing drink.

The brand of health drink I am going to use is Naked.


2) New slogan for the health drink (MUST be original - cannot be existing slogan): 
"Drink good do good".
3) Main character(s) that will appear in your adverts: 
My sister

4) Main image 1: What will your first advert look like? 
The first advert would show a close-up of a fridge. The drink just appears there, and the glistening light on it reflects that the drink is inside the fridge.

5) Main image 2: What will your second advert look like? 
The second advert would tell my sister about the drink, which she would then receive. She would be curious to see what this health drink is all about.

6) Main image 3: What will your third advert look like? Remember, they all need to be different images but part of the same campaign for the same health drink.
The third advert would be her opening the lid and trying the product to review if it is good or bad and giving her reason why.

7) What will you use for the secondary image in each advert? This may be a product shot or similar. Remember, this needs to be three different images just like the main images. 
The secondary image would be of the fridge. The shot is close up, indicating that it is important and making you wonder what is inside the fridge and what makes it so important. Zooming in on the fridge suggests that it almost looks appealing because you wonder what is in there, whether the health drink is in there or not.

8) Who will be in your adverts?
I and my sister will be in the advert but mostly she is the main character.

9) Write the 70 words that will appear on each advert - this may be information about the product or the benefits that it will bring to the audience.
Have you ever tried Naked? wondering what all the hype behind it is really like once you tasted the paradise of fruits our drinks are the way to go which will leave you with purchasing our drink that has provided all the vitamins and minerals to make you live a healthy lifestyle. You can purchase our drinks anywhere in the world in any shop even if it's a corner shop, Our energy drink has all different types of flavours so there is a choice for everyone to choose from.

10) How will your adverts appeal to your 15-30 year old target audience? 
My adverts will appeal to your 15-30 target audience as it is going to be a sketch as young people find art more interesting and would love to see it and also people between 15-30 it is recommended that they are healthy so by having health drink it allows them to be able to have all the nutrients that they need to function.

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