Introduction to OSP: Influencers
1) What years did YouTube, Twitter and Instagram launch? In 2005 YouTube was launched,2006 was when Twitter was launched and lastly Instagram was in 2010. 2) What is the definition of an influencer? Influencer is an ideal model representative that has an impact on society who influences people to make decisions using their platform. 3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can. Kylie Jenner who has 395M followers on Instagram and has a rapid increase in other platforms. She was trying to promote her makeup products of her own shop that is named Kylie Cosmetics. 4) How big is the influencer industry according to the article? According to the article, the influencer industry is very big as by by the end of 2019,the influencer marking industry was worth some $8bn a year. One recent report by Insider Intelligence predicted that it would grow to $15bn globally by th...