Redraft- Statement of Intent
For my print advert campaign, I’ve chosen Naked , a health drink that offers a range of smoothies and juices made with pure, natural ingredients. The campaign will target teenagers and young adults, aged 15 to 30, promoting a healthy, successful lifestyle. The goal is to inspire health and well-being aspirations. Naked is a refreshing, drink filled with nutrients with no added sugars that are toxic for your health. Slogan- "Fuel your future, drink Naked pure health, pure you. The slogan supports the inspirational lifestyle the product supports. The campaign reflects on how Naked fits into a lifestyle that is mostly focused on health, energy, and success. It appeals to a young audience that are aiming for achievement and to take care of their well being. By providing a balance of fitness and nutrition, I aim to motivate the audience to suggest drinking Naked into their daily routines for a healthier life. The media audience will include vibrant, colourful colours and bold typograph...