Daily Mirror - Audience and Industries

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 Audience


1) What is the Daily Mirror's audience? List the key statistics here.
The Daily Mirror print circulation is around 210,900 as of October 2024. Its audience is mostly older, with nearly half aged 65 and above, and it appeals primarily to C1,C2, and DE social grades.

2) Why do the Mirror stories on the CSP pages appeal to the Daily Mirror audience?
The Daily Mirror often covers celebrity news, scandals, and human- interest stories so it can appeal to the audience as they would be more interested.

3) Why might a reader enjoy the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer.
Personal Identity and Social Integration: The Mirror has a reputation for advocating certain political and social issues, often coming from working-class and promoting left-wing viewpoints. It also covers stories related to everyday people, such as human interest stories or issues of social justice.

4) Why are print newspapers generally read by older audiences?
Print audiences are generally read by older audiences because they are most familiar with the format. Older people are less likely to embrace digital media.

5) How are the CSP pages constructed to appeal to Daily Mirror readers? Think about text and selection of images.
CSP pages are designed to appeal to Daily Mirror readers by using engaging style that is clear to look at with attention grabbing headlines and use of language. The text focuses on celebrity gossip, political issues, human interest stories, reflecting the Mirror`s tone. Images are bold, often featuring celebrities, scandals or visuals to draw attention.

Industries

1) What company owns the Daily Mirror and why are they struggling? 
The Daily Mirror is owned by Reach plc and they are struggling because the rise of social media, news aggregators, and digital only has increased competition, drawing readers and advertisers away from traditional print newspapers.

2) Who was the Daily Mirror editor between 2018 and 2024 and what was the Party gate scandal that the Daily Mirror exposed?  
The Daily Mirror editor between 2018 and 2014 was John Stevens, the party gate scandal involved allegations that government officials, including Prime minister Boris Johnson, held social gatherings and parties during COVID-19 lockdowns, violating public health restrictions

3) What is the Daily Mirror's circulation? How many papers did the Daily Mirror used to sell back in the 1990s?
The Daily Mirror`s circulation is around 500,000 copies per day, through this number has been declining in recent years. In the 1990s, the Daily Mirror`s circulation was much higher, regularly selling over 2 million copies per day at it`s peak.

4) How has the Daily Mirror reacted to the decline in print sales and the growth of the internet?
The Daily Mirror has responded to the decline in print sales by focusing more on it`s digital presence with strong views on online news through social media websites. It has expanded digital context, introducing subscriptions. It has also increased video and interactive content to attract online readers, aiming to adapt to the digital media.

5) List five of Galtung & Ruge's News Values and explain how they link to the stories in our CSP edition of the Daily Mirror.
  • Frequency- Stories that unfold are more worth of news as the Daily Mirror covers fast moving events like political scandals e.g Partygate to keep readers updated on news.
  • Threshold- Significant events or stories to gain attention, the Mirror highlights major stories, such as celebrity scandals.
  • Unambiguity- Clear and simple stories are more easier to understand, The Mirror often features straight forward, sensational content such as celebrity gossip.
  • Consonance- The ability to predict or want something to happen that makes it news
  • Reference to elite nations- Events and actions in elite nations are more news worthy

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