Daily Mirror case study

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  Write the definition of the following key language for newspaper front pages (you may want to add an example for each from our Daily Mirror CSP):

Masthead: A list at the top of a page
Pug: Short pieces of vital information placed on magazine covers
Splash Head:
Slogan: Short phrases that are used in advertising programs 
Dateline: where and when it was written or reported
By line: Part of news article that tells you who wrote the story
Standfirst: Short introduction to news article

2) What is the main story on the CSP edition of the Daily Mirror (see above)? Make sure you learn the headline and what the story is about.
The main story on the CSP edition of the Daily Mirror focuses on the party gate scandal involving prime minister Boris Johnson. The headline reads zero shame highlighting allegations that government officials held parties during COVID-19 lockdowns, referring to the restrictions they had imposed on the public.

3) What is the 'pug' or smaller celebrity story on the front cover? Why might it appeal to Daily Mirror readers?
On the front cover of the Daily Mirror CSP edition from February 1 2022, the pug features a smaller celebrity story about Gary Lineker. This story would appeal to Daily Mirror readers because Gary Lineker is a well known TV presenter and former footballer, making him relevant to fans of sports and celebrity news. His public profile or updates about his career attract readers who are interested in entertainment and sports.

4) Why is the choice of news stories, content and page design on the Mirror CSP front page typical of a tabloid newspaper?
The Daily Mirror CSP front page is typical of a tabloid because it uses bold, dramatic headlines like zero shame to grab attention and provoke an emotional response.

5) What is the balance on the Daily Mirror front page between images, headlines and text?
There is more focus on images and bold headlines than on detailed text. Large photos and eye catching headlines dominate the layout with short bits of text to quickly grab the reader attention. This creates a bold, busy look typical of tabloid newspapers.

Representations
1) What political party does the Daily Mirror support? Is there any evidence to support this in the CSP pages we have studied?
Labour party right wing it tends to potray Labour politicians in a favourable way or to give them a platform to criticize Conservative policies

2) How does the Daily Mirror represent Gary Lineker in the CSP pages? Why do you think they present him in this way?
Gary Lineker is represented positively, showing him as a likable and relatable celebrity. The paper focuses on the public image and personal life rather than controversy. The Daily Mirror likely presents him this way because Lineker is popular with its working class audience, who are fans of football and familiar with his role as a sports presenter. 

3) How is the BBC Chairman Richard Sharp represented in the Daily Mirror CSP pages? Look particularly at the use of images on the front cover and the section on Sharp on the inside page. Give detailed answers with evidence from the CSP pages.
In the Daily Mirror CSP pages, BBC chairman Richard Sharp is presented negatively as the images on the front cover the photos show him in unflattering poses, making him appear serious or secretive. This visual choice suggests criticism or distrust. The Inside pages the layouts and captions emphasize his connection to political controversy, linking him to Conservative figures and questions his impartiality.

4) How are the Conservative Party represented in the Daily Mirror? Again, provide evidence from the CSP pages to support your answers.
In Daily Mirror CSP pages, the Conservative Party is represented negatively as the stories link Conservative policies to problems like the cost of living crisis, presenting the party as responsible for public hardship. Photos show Conservative politicians in unflattering poses, and emotive language views them as dishonest or lack of care.

5) Read the main articles on the inside pages. How are different people, groups and organisations represented in the Daily Mirror? Does this reinforce or subvert the stereotypes we usually see in the media?
In the Daily Mirror`s inside pages, various individuals, groups, and organizations are potrayed in ways that often subvert traditional media stereotypes such as the newspaper highlights the struggles of everyday citizens especially in stories like prey and display which discusses parking fines targeting vulnerable individuals. This representation challenges the stereotype of powerless working class. The newspaper frequently criticizes large corporations and individuals, potraying them as greedy or exploitative. This representation goes along with the stereotype of the rich prioritizing profit over people

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