Redraft- Statement of Intent

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For my print advert campaign, I’ve chosen Naked, a health drink that offers a range of smoothies and juices made with pure, natural ingredients. The campaign will target teenagers and young adults, aged 15 to 30, promoting a healthy, successful lifestyle. The goal is to inspire health and well-being aspirations. Naked is a refreshing, drink filled with nutrients with no added sugars that are toxic for your health. Slogan- "Fuel your future, drink Naked pure health, pure you. The slogan supports the inspirational lifestyle the product supports. The campaign reflects on how Naked fits into a lifestyle that is mostly focused on health, energy, and success. It appeals to a young audience that are aiming for achievement and to take care of their well being. By providing a balance of fitness and nutrition, I aim to motivate the audience to suggest drinking Naked into their daily routines for a healthier life. The media audience will include vibrant, colourful colours and bold typography to engage the young target audience. The image will be concentrated on the idea of fitness and success, showing active, confident individuals who give a good representation of the healthy habits that Naked represents. The tone will be energetic and convincing to the audience. To meet the brief, I will create three print adverts that engage with health, fitness, and success. The adverts will feature dynamic images of young, active individuals. Each ad will be reflected on the drink`s natural ingredients, connecting the product to the lifestyle aspirations of the target audience.  I will use images of my classmate Kim, an active and a sporty individual, holding a Naked drink. The setting will be at a gym or an outdoor environment that is in support of an healthy lifestyle. Kim will represent the kind of person who focuses on the brand`s values that are fit, vibrant and motivated. The media representation will showcase young adults who are confident, energetic, and dedicated to their health. By featuring a relatable figure like Kim, the campaign resonates with an audience aspiring to be fit and successful, that aligns with the emphasis of Naked on health, self care, energy. The target audience is teenagers and young adults aged 15-30 who are active, health focused, and aspire to succeed. They look for products that match the views of fitness and well being. Naked appeals to them by offering a natural, healthy drink that fits right with their lifestyle,

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