Kim Kardashian: Hollywood CSP

 Language


1) What is the objective when playing the Kim Kardashian: Hollywood game?
The objective when playing the Kim Kardashian Hollywood game is to work your way up the celebrity scale from Z list to A list. The
 game also grants access to luxury items, better social connections, and more lucrative job opportunities. It's essentially the "end goal" for players seeking to rise to the top in the glamorous world of the game.

2) What is an A-list celebrity? Why is it important in Kim Kardashian: Hollywood?
Being an A list celebrity is a level of success,
a top-tier, highly popular, and influential figure in the entertainment industry. In the game also grants access to luxury items, better social connections, and more lucrative job opportunities. It's essentially the "end goal" for players seeking to rise to the top in the glamorous world of the game.

3) What is the narrative or storyline of Kim Kardashian: Hollywood? Where is it set?
The narrative of Kim Kardashian: Hollywood revolves around the player`s rise to fame and fortune within the glamorous world of Hollywood. 
At the start, your character is a relatively unknown individual who dreams of becoming a big celebrity. As you progress through the game, you go from working on small gigs, building relationships, and attending events to becoming a major star. The ultimate goal is to reach A-list celebrity status, just like Kim Kardashian. The storyline involves making key decisions about your character's career, love life, social media presence, and public image. Along the way, you’ll be interacting with various in-game characters. The game is set in Hollywood.

4) What characters can you play as? What characters appear in the game?
The characters that appear is,  Kim Kardashian, Kris Jenner, Kourtney Kardashian, Khloe Kardashian, Kendall Jenner, Caitlyn Jenner, various celebrities. The characters that you can play as is yourself as an individual player.

5) What activities does your character get up to in the game? 
The activities that your character can get up to in the game is Photo shoots, Acting jobs, Fashion-style, Attending events, Building relationships, Social media, Missions and challenges, Career paths, Buying property and luxury items, Climbing the fame ladder, Time-limited events, Pet and personalization, Partnership and brand deals

Representations

1) What representations of women can be found in Kim Kardashian: Hollywood?
It has represented women focusing on appearance, modelling and dating as a way to be successful.
Similarly, celebrity is represented as something to aspire to even without an obvious talent or ability. On the other hand, the game has been critiqued for reinforcing the objectification of women. The focus on physical appearance, material wealth, and social media fame can be seen as presenting a narrow and superficial version of success, where women's worth is largely tied to their looks and public persona. This can be viewed as perpetuating a stereotypical, limiting representation of women as primarily concerned with beauty and luxury.

2) What representations of race, ethnicity or sexuality can be found in the game?
The game has been praised for its representation of race, ethnicity and sexuality, with the game offering a diverse range of characters. The game allows players to create and customize their character's appearance, including skin tone, facial features, and hair, offering a variety of options to represent different racial and ethnic backgrounds.
In addition, the game includes characters of various ethnicities, such as Black, Latin, Asian, and Middle Eastern, reflecting the diverse makeup of the entertainment industry.  

3) How does the game both reinforce and subvert stereotypes in the media?
The game reinforces stereotypes in the media as the game emphasizes physical appearance, with characters needing to be glamorous and fit conventional beauty ideals (slim, flawless skin, etc.) Success is often tied to luxury items, wealth, and fashion, reinforcing stereotypes about women being driven by materialism. This subverts stereotypes in the media as The game features a wide range of characters from different racial and ethnic backgrounds, offering more inclusive representation, Players, especially women, can rise to fame through their own efforts, showcasing female empowerment in the competitive celebrity world.

4) What does the game suggest regarding modern perceptions of celebrity and how to get famous?
The game suggest regarding modern perceptions of celebrity and how to get famous that modern fame is built on social media presence, image management, and networking. To get famous, it’s not just about talent, but about curating a perfect public persona, attending exclusive events, and gaining followers. The game reflects the idea that in today’s world, fame is often tied to looks, luxury, and public visibility, with social media playing a major role in achieving success.
5) How might someone criticise the representation of celebrity in Kim Kardashian: Hollywood?


Audience

1) Who is the intended audience for the Kim Kardashian Hollywood game? Why do you think this?
The intended audience for Kim Kardashian: Hollywood is a primarily young adults and teens, especially those interested in celebrity culture, fashion and social media. The game appeals to fans of Kim Kardashian and those who enjoy lifestyle stimulation games. It`s focus on glamour, style, and fame-seeking aligns with the interests of players who enjoy interactive, social-driven games.

2) What audience pleasures are provided by the game? Use Blumler & Katz's Uses and Gratifications theory.

  • Entertainment: The game provides escapism by allowing players to live a glamorous life in Hollywood, offering enjoyment through narrative and fantasy.
  • Social interaction: It fulfills the desire for social interaction by letting players interact with character, build relationships, and compare progress with friends, often through social media features.
  • Personal Identity: The game offers self-expression through character customization and decision-making, allowing players to create avatars that reflect their desired image and identity.
  • Information: It offers insights into the celebrity world and the path to fame, satisfying curiosity about how stars rise in Hollywood and the lifestyle of the rich and famous.
  • Achievement:  Players can experience a sense of success and accomplishment as they rise to A-list celebrity status, satisfying their need for status and recognition
3. Why is the game so addictive for audiences?
The game is so addictive for audiences because The game uses constant rewards, such as gaining followers, unlocking new outfits, and completing missions, which trigger dopamine releases, making players feel accomplished and motivated to keep progressing.

Read this article by James Liu in Forbes on why the Kim Kardashian game is so successful. If the website is blocked in school, you can access the text of the article here.

4) Why does James Liu think Kim Kardashian: Hollywood is so successful?
James Liu, a game designer, believes Kim Kardashian: Hollywood is so successful because it taps into human psychology and the desire for instant gratification. The game provides a constant stream of rewards, like new outfits, followers, and career advancements, which keep players motivated and coming back.

5) What does James Liu suggest is the reason players keep coming back to the game?
James Liu suggests  that players keep coming back to Kim Kardashian: Hollywood because the game taps into the psychological rewards of progression and instant gratification. As players achieve small milestones like gaining followers or unlocking new items, they experience a sense of accomplishment that motivates them to keep playing. The game's loop of rewards, where players constantly receive incentives for their actions, keeps them engaged. Additionally, the desire for social validation and the fantasy of becoming a celebrity in a glamorous world also play a significant role in driving player retention. 

Industries

1) How much did Kim Kardashian: Hollywood cost to download?
Kim Kardashian: Hollywood was free to download initially. However, it features in-app purchases, allowing players to buy virtual items, upgrades, and customization options to enhance their gameplay experience. These purchases are optional but help players progress faster or access exclusive content.
 
2) How did the game make money?
Kim Kardashian: Hollywood made money primarily through in-app purchases. While the game is free to download and play, it offered players the option to buy virtual items, such as fashion items, energy, K-stars (the premium currency) , and special event rewards to progress faster or unlock exclusive content. These purchases were key to speeding up the gameplay experience, as some actions in the game required waiting for time to pass or spending money to advance quickly.
 
3) What subscriptions were available in Kim Kardashian: Hollywood?

In Kim Kardashian: Hollywood, there were two main subscription options

Kardashian-Exclusive: Provided daily K-Stars, exclusive items, and faster gameplay.  

- VIP Membership: Offered access to VIP events, extra K-Stars, and special rewards.

4) How was Kim Kardashian: Hollywood marketed and promoted?
Kim Kardashian: Hollywood was marketed primarily through Kim Kardashian’s own social media, where she promoted the game to her millions of followers on platforms like Instagram and Twitter, creating immediate buzz. The game’s connection to Kim, a major celebrity, acted as a powerful marketing tool, attracting her fans who wanted to experience a piece of her glamorous lifestyle. 

5) How does Kim Kardashian: Hollywood use media convergence and synergy to cross-promote both the game and the wider Kardashian brand? You might want to look back at your work on Kardashian and Rashford for the OSP topic here.

Kim Kardashian: Hollywood uses media convergence and synergy to cross-promote both the game and the wider Kardashian brand by combining various media platforms and promoting the game through multiple channels. Media convergence is seen through Kim Kardashian’s use of her social media (like Instagram and Twitter), where she directly promotes the game to her millions of followers. This creates a seamless connection between her personal brand and the game.

Synergy comes into play as the game itself is part of the larger Kardashian brand, which includes reality TV shows, fashion lines, and other products. The game benefits from the existing popularity of the Kardashian family's media presence—especially their reality show, Keeping Up with the Kardashians.

Comments

Popular posts from this blog

Language and Representation

Reception Theory