Kim Kardashian: Hollywood CSP
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1) What is the objective when playing the Kim Kardashian: Hollywood game?
The objective when playing the Kim Kardashian Hollywood game is to work your way up the celebrity scale from Z list to A list. The game also grants access to luxury items, better social connections, and more lucrative job opportunities. It's essentially the "end goal" for players seeking to rise to the top in the glamorous world of the game.
2) What is an A-list celebrity? Why is it important in Kim Kardashian: Hollywood?
Being an A list celebrity is a level of success,a top-tier, highly popular, and influential figure in the entertainment industry. In the game also grants access to luxury items, better social connections, and more lucrative job opportunities. It's essentially the "end goal" for players seeking to rise to the top in the glamorous world of the game.
The narrative of Kim Kardashian: Hollywood revolves around the player`s rise to fame and fortune within the glamorous world of Hollywood. At the start, your character is a relatively unknown individual who dreams of becoming a big celebrity. As you progress through the game, you go from working on small gigs, building relationships, and attending events to becoming a major star. The ultimate goal is to reach A-list celebrity status, just like Kim Kardashian. The storyline involves making key decisions about your character's career, love life, social media presence, and public image. Along the way, you’ll be interacting with various in-game characters. The game is set in Hollywood.
4) What characters can you play as? What characters appear in the game?
1) What representations of women can be found in Kim Kardashian: Hollywood?
It has represented women focusing on appearance, modelling and dating as a way to be successful.
Similarly, celebrity is represented as something to aspire to even without an obvious talent or ability. On the other hand, the game has been critiqued for reinforcing the objectification of women. The focus on physical appearance, material wealth, and social media fame can be seen as presenting a narrow and superficial version of success, where women's worth is largely tied to their looks and public persona. This can be viewed as perpetuating a stereotypical, limiting representation of women as primarily concerned with beauty and luxury.
2) What representations of race, ethnicity or sexuality can be found in the game?
3) How does the game both reinforce and subvert stereotypes in the media?
The game reinforces stereotypes in the media as the game emphasizes physical appearance, with characters needing to be glamorous and fit conventional beauty ideals (slim, flawless skin, etc.) Success is often tied to luxury items, wealth, and fashion, reinforcing stereotypes about women being driven by materialism. This subverts stereotypes in the media as The game features a wide range of characters from different racial and ethnic backgrounds, offering more inclusive representation, Players, especially women, can rise to fame through their own efforts, showcasing female empowerment in the competitive celebrity world.
4) What does the game suggest regarding modern perceptions of celebrity and how to get famous?
Audience
1) Who is the intended audience for the Kim Kardashian Hollywood game? Why do you think this?
4) Why does James Liu think Kim Kardashian: Hollywood is so successful?
James Liu, a game designer, believes Kim Kardashian: Hollywood is so successful because it taps into human psychology and the desire for instant gratification. The game provides a constant stream of rewards, like new outfits, followers, and career advancements, which keep players motivated and coming back.
5) What does James Liu suggest is the reason players keep coming back to the game?
1) How much did Kim Kardashian: Hollywood cost to download?
Kim Kardashian: Hollywood made money primarily through in-app purchases. While the game is free to download and play, it offered players the option to buy virtual items, such as fashion items, energy, K-stars (the premium currency) , and special event rewards to progress faster or unlock exclusive content. These purchases were key to speeding up the gameplay experience, as some actions in the game required waiting for time to pass or spending money to advance quickly.
3) What subscriptions were available in Kim Kardashian: Hollywood?
In Kim Kardashian: Hollywood, there were two main subscription options
- Kardashian-Exclusive: Provided daily K-Stars, exclusive items, and faster gameplay.
- VIP Membership: Offered access to VIP events, extra K-Stars, and special rewards.
4) How was Kim Kardashian: Hollywood marketed and promoted?5) How does Kim Kardashian: Hollywood use media convergence and synergy to cross-promote both the game and the wider Kardashian brand? You might want to look back at your work on Kardashian and Rashford for the OSP topic here.
Kim Kardashian: Hollywood uses media convergence and synergy to cross-promote both the game and the wider Kardashian brand by combining various media platforms and promoting the game through multiple channels. Media convergence is seen through Kim Kardashian’s use of her social media (like Instagram and Twitter), where she directly promotes the game to her millions of followers. This creates a seamless connection between her personal brand and the game.
Synergy comes into play as the game itself is part of the larger Kardashian brand, which includes reality TV shows, fashion lines, and other products. The game benefits from the existing popularity of the Kardashian family's media presence—especially their reality show, Keeping Up with the Kardashians.
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