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Advertising,Marketing: Final Index

  1)   Television: Introduction to TV drama 2)  Doctor Who: Language and Representation 3) Doctor Who: Audience and Industries 4)  His Dark Materials: Language and Representation 5 ) His Dark Materials: Audience and Industries 6)  Industry contexts: the BBC and public service broadcasting

TV industry context-BBC

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1) What is the BBC's mission statement? the BBC's mission is set out in the Charter. The broadcaster is to “ act in the public interest, serving all audiences through the provision of impartial, high-quality and distinctive output and services which inform, educate and entertain ”. 2) How is the BBC funded? The BBC funded by The Money raised for license fee   p ays for BBC shows and services - including TV, radio, the BBC website, podcasts, iPlayer and apps. 3) What must the BBC do to meet its public service broadcasting responsibilities? (Look at the five bullet points in the notes above). The BBC to meet its public service broadcast responsibilities is  to provide duly accurate and impartial news, current affairs and factual programming to build peoples understanding of all parts of the United Kingdom and of the wider world. 4) Who is the regulator for TV and Radio in the UK? You can find details on this in the notes above. The regulator for TV and Radio in the UK is Ofcom 

His Dark Materials:Audience and Industries

  1.   Read this  audience rating guide for His Dark Materials . Based on the screening and this article, who do you think the target audience is for His Dark Materials and why? What about psychographic groups?  You can  revise Pyschographics here . The target audience is His Dark Materials is aimed at young teenagers on TV-14 and up this is because some scenes can make kids feel terrified, have lots of blood, and violence and may make younger kids feel more scared so that may give them nightmares at night. For psychographic groups, His Dark Materials has a variety of different ages as there are teenagers, adults, elderly. Gender as there are both female and male so not focused on that 1 specific gender group only.Race/ethnicity is more diverse as they do not have just white race but different races/ethnicities from different countries for the audience to enjoy and relate to. 2.  What audience pleasures are offered by His Dark Materials - The City of Magpies? Apply Blumler and Katz'

His Dark Materials: Language and Representation

1. Camerawork, Editing, and Sound The movie His Dark Materials uses interesting camera techniques, like handheld shots, to make the audience feel close to the action. The editing is fast, especially during exciting scenes, which helps keep the tension high. The sound is very important too. There are sounds from the movie world (like footsteps and doors creaking) and background music that fits the scenes perfectly. The music gets louder during intense moments and goes quiet to highlight dramatic parts. Mise-en-Scene The movie's settings and props are carefully chosen to match the story and characters. Lighting and colours are used to create the right mood. For example, dark lighting and cool colours are used in sad or tense scenes, while bright colours and warm lighting are used in happy or hopeful scenes. The costumes reflect the characters' personalities and how they change throughout the movie. Narrative and Genre His Dark Materials has a straightforward story that follows th

Doctor Who:Audience and Industries

   1.  Who is the target audience for Doctor Who? Do you think it has changed since 1963? The Target audience for Doctor Who is children, families, adults as well as science fiction fans. No it has not changed since 1963. 2.    What audience pleasures are offered by Doctor Who - An Unearthly Child? Apply Blumer and Katz's Uses and Gratifications theory to the episode. Make sure you provide specific examples from the episode to support your ideas. Personal Identity: Susan a character who is a young teenager girl but is rebelling against the rules by talking back to her grandad and also we may feel as if she is odd, smart. Personal Relationships: The audience might wanna watch more to see how her relationships with the teacher ,doctor ,grandad has changed or has it not and what has happened next. Diversion (Escapism): By going to other world/eras you can get a good look at how it is different compared to Earth such as being in the science fiction world vs now. Surveillance (Informati

Language and Representation

  Language and Representation Language 1.    Write a summary of the notes from our in-class analysis of the episode. You can use your own notes from the screening in class or   this Google document of class notes   (you'll need your GHS Google login).  Camera work and sound:  Music - the theme tune to Doctor Who. Very science-fiction - sets genre from the beginning. Graphics on screen: title of show and episode. Simple text/font.  Slow, clunky camera movement (due to technology in the 1960s).  Sound: hum of TARDIS (helps create science-fiction genre). Mise-En-Scene Susan - first introduced dancing and dressed as a 1960s teenager (costume). Seems to be both a typical teenager and an alien. Costume and hair typical of the 1960s. School - creates a personal identity for the audience. Narrative and Genre The opening title sequence is like a rocket taking off - sci-fi genre and links to the 1960s space race. Enigma codes: the mystery of Susan’s home. French Revolution book - “I’ll have

Introduction to TV Drama

 Television: Introduction to TV drama 1.  How does this  His Dark Materials  trailer meet the conventions of a TV drama series? His Dark Materials trailer meets the conventions of a TV drama series through its storytelling, production, themes, production quality, emotional feelings it may have, or any type of other feelings such as fright, anger, sadness, etc. 2.  What genre (or genres) are suggested by this  His Dark Materials  trailer? The genres suggested by this His Dark Materials trailer are Fantasy, Drama, and Adventure. 3.  What kind of characters and narratives are introduced in this trailer? The kind of characters and narratives introduced in this trailer Is that the trailer introduces a journey of discovery, battling against forces while being in relationships and facing challenges. 4.  What settings appear in the trailer? The settings that appear in the trailer are Forests, Snowy landscapes, cities, and other realms. 5.  Who do you think the target audience for  His Dark Mat