Planning-Print Advert
For planning the print advert I can roughly draw a sketch of what I am going to include for the print advert of the health drink and how I can achieve this, but this will not be graded/marked as it is mostly just to help you to get an idea of how you can gonna set everything up. For example, where will these photos be taken and with who?, where your location will be, also you are then gonna use Photoshop at school to edit it to make it more appealing to the audience.
I already have some pictures at school using the light that was provided so I have 2 at school and I will do the rest at home but try to make it based in different locations so that it is easier to find.
Costume: Since it is going to be at home it is more going to be casual comfy clothes, not very smart and professional, unlike normal school uniforms. For example, it could be like a hoodie and some trainers to indicate that the person may be sporty and loves working out.
Model:
I will most likely use my sister as she will be the main character and will help me with the advert. I will tell her the instructions, give her advice on what she has to do, and then just do the rest.
- Accessories: Sporty wristbands and trainers2. Lighting
- Type: Use soft, natural lighting or studio softboxes to create a bright and welcoming atmosphere.
- Effect: High-key lighting to produce a clean, fresh look that signifies health and joy. Avoid harsh shadows as it goes to reinforce the athletic theme.
- Style: Use natural and fresh makeup, focusing on glowing skin to reflect healthiness. To imply brightness, add light foundation, blush, and a touch of highlighter.
- Hair: Styled simply, not too much (e.g., loose ponytails or beachy waves) to promote the idea of being on the go while looking effortlessly good.
5. Props
- Main Prop: The health drink itself, is presented in a clear, attractive bottle that highlights its vibrant colour (e.g., green for greens, orange for citrus).
- Additional Props: Fresh fruits and vegetables (e.g., oranges, leafy greens) surrounding the drink to reinforce organic ingredients. Workout gear such as yoga mats, dumbbells, or bicycles in the background to show the importance of being active this can back up your point of why to buy the health drink.
6. Setting
- Location Option 1: An outdoor park setting with greenery to emphasize freshness and natural ingredients. For example, you can do it in a park or garden somewhere where there is nature surrounding it, or maybe even at a gym, as many people tend to work out there.
- Location Option 2: Studio setup with a bright, plain or nature-themed backdrop to make it look appealing to the audience, therefore you can properly see it without any shadows/reflections in the background,
- Considerations: Ensure the setting has good access to natural light or use studio lights to create the effect.
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