Music video:Introduction

 Music Video:Introduction-Blog tasks

1.  What are the key conventions of music video?

The key conventions of music video is what features movement in it,camera shots such as medium close up it has conceptional techniques such as if it was pop music there would be dancing,playing instruments etc,camerawork. Many contain a performance element or narrative. Music have developed over time to become a recognised art form or product in their own right. Modern music videos no longer have the huge budgets of the 1980s and 1990s but digital media means they are now more accessible than ever. Videos such as Psy’s Gangnam Style have received over 3 billion views on YouTube.

2. What is intertextuality?

Intertexuality is when one media text references another media text – through genre, conventions, mise-en-scene or specific cultural references.

3. Music videos first became a major part in the music industry in the early 1980s.

4. What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?

In 1981 MTV was launched and music videos are an important part of the music industry in the 1980s and 1990s is because it has changed the music industry and was a main contributor to the culture and identity of an entire generation. MTV quickly became the main platform for artists to promote new music, and the increasing cultural significance of the channel led to bigger budgets and more interesting and creative music videos being produced such as artist Michael Jackson.

5. How are music videos distributed and watched in the digital age?

Music  videos are distributed by Social Media such as Youtube,Tiktok,Instagram,advertisement,broadcast,BBC I Player as mostly now in the digital age as time shave changed people are most likely to watch music videos.