Gender Representations in advertising

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  Find three adverts featuring women that are from the 1950s or 1960s. Save the images to your Media folder as jpegs and then import them into your blog post. Hint: You may wish to look at car, perfume or cleaning products but can use any product you wish.


  


2.Find three adverts featuring women that are from post-2000.



3. What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples. 

In the 1950s in the picture, it is described as that the men are more dominant and in control of the house and the women have no control whatsoever, their main job is cleaning around the house and making sure they look good while doing so we if the men look not presentable then it is fine. The other advert from 1960s adverts shows us that beauty comes in all races, sizes and that every woman is beautiful, and that women should be treated with respect just like men do. It tells us that society wants women to be perfect and have no imperfections but it is shown here that this is okay that imperfections are beautiful that no one is perfect.

4. What stereotypes of women can you find in the post-2000s adverts? Give specific examples?

In the post-2000s adverts women are seen as more respected and more independent and how they have a right to do what they want to do and represent themselves. Despite this, some adverts still have not changed and therefore are the same which can be understood because not every woman has the power to do certain things, and they have to obey the man and can not disagree. Some of the women are petrified and think that they are not capable of being anything, being successful without a man to be there.

5. How do your chosen adverts suggest representations of gender have changed over the last 60 years?

It suggests that representations of gender have changed over the last 60 years, that women can do the things that men can do, that they can be treated equally, and also that they do not have to be perfect to love themselves or to get comments from a man on their beauty.


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