Galaxy Advert CSP

 1. ) What key conventions of TV advertising can you find in the Galaxy advert?

• USP/Creative is something different that makes it stand out.
• Narrative(Storyline)
• Mise-en-scene (CLAMPS
• Editing(fast-paced,slow,juxtaposition
• Camera shots, effects

2. What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question?

• The key message the Galaxy advert is communicating about its chocolate is that its chocolate is more luxurious and, seen as better quality than the other brands, that it tastes richer, and that the texture is smooth.

3. Who is Audrey Hepburn and why did Galaxy select Audrey Hepburn for this advert? 

Audrey Hepburn is a British actress and model, she was selected for the Galaxy advert as she is very well known, and she also looks elegant, just like the Galaxy chocolate which makes the audience more interested as the slogan says "Why have cotton when you can have silk?" This shows us that when Audrey had eaten the chocolate since it was so mouthwatering.

4. What is intertextuality?

Intertextuality is  When one media text refers to or suggests another media text.

5. What Audrey Hepburn films are suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting?)

The costume that  Audrey Hepburn is wearing is a dress that shows us that she is feminine and elegant. The lighting shows us that Soft, flattering lighting may be used to enhance the nostalgic and romantic atmosphere and that you can eat this Galaxy chocolate wherever you are and, at any time to keep you calm. They used the chocolate as a prop to show us that the chocolate is an important item for the product and that the audience can be familiar with the chocolate. Her makeup is red lipstick used to show that red is described as sexy,love, and hot. This suggests to the audience that despite her eating the chocolate she has to look good doing so and makeup helps to create that bold look.

6. Which of Propp's character types can be found in the advert and how do they change? (Note: just choose two or three character types that are definitely used in the advert - it does not use all seven). 

The hero was shown as offering her a ride so that she could come inside the car and enjoy eating her chocolate with no disruptions because of the bus stop that prevented her from getting to her destination. Audrey is the heroin who was being saved by the incident.

7. How does the advert's narrative (story) follow Todorov's theory of equilibrium?

The advert's narrative follow Todorov's theory as Audrey was on a bus that had been stopped until a guy came and, offered her a ride in his car so she got out of the bus took the hat, and gave it to the man to become the chauffeur, she was able to eat her chocolate peacefully.

8. What representation of celebrity can be found in this advert? Think about how Audrey Hepburn is presented?

The representation of celebrity can be found in this advert is that celebrities are more well known and, people are more likely to help than instead of a regular person. Also, celebrities are seen as perfect with no insecurities.

9. What representations of gender can you find in this advert?

The representations of how women are presented as innocent, less dominant than men, and that the man should always be there to assist the woman, that they can not be responsible and independent for fixing their own problems without help needed.

10. How are stereotypes subverted at the end of the Galaxy advert to reflect modern social and cultural contexts? 

The stereotypes are subverted at the end of the Galaxy advert of Audrey Hepburn to show us that at the start she was independent and then she relies on the help of the man to give her a ride and gave him the hat to be her chauffeur driver to take her to where she needs to where she can eat her chocolate slowly and calmly.