Research: health drink TV adverts

Innocent- 1) What is the unique selling point of the product? 

The unique selling point of the product is that it shows where the product is and gives descriptive information about it and who makes it. It shows how buying a drink can make life easier and is more good for you, especially with the fruits included.

2) What audience do you think this is aimed at? Add as much detail as possible (e.g. demographics, psychographics) and explain why.

This is mostly aimed at teens so around 15-16 and higher while the psychographics are for the people who like to enjoy smoothie drinks that would be involved in donations and will be willing to do so.

3) What do you notice about the technical construction of the advert? Pick out one thing you like about the advert from camerawork, editing, sound or mise-en-scene. You may want to focus on TV advert conventions such as voiceover for example. 

The technical construction of the advert is that there is a narrator who is saying what is happening and it reflects how much Mark likes Innocent. There is also pauses to show the importance of how Mark can help people in Uganda. The editing makes it enjoyable to look at with lots of details. And the mise en scene shows that they are wearing their clothes to show that there was a lot of hard work and that you can also tell.

4) What representations can you find in the advert? This may be representations of people or groups or perhaps the brand itself.

The representation that you can find in the advert is that Innocent markets its products as being natural, healthy, and free of artificial ingredients. Their advertisements emphasize the importance of the product featuring phrases such as 100% pure fruit or no added sugar that help the audience understand the message of what their product is all about.

Lucozade:

1) What is the unique selling point of the product? 

The unique selling point of the product is that it gives people energy and feel more energised for the day so that they can do their daily activities without worry and makes them feel more determined to do more without exhaustion. 

2) What audience do you think this is aimed at? Add as much detail as possible (e.g. demographics, psychographics) and explain why. 

The demographics for the audience are 15-35 years old this includes teenagers, young adults, and athletes which boosts their performance. The psychographics are that many of the people who drink Lucozade are involved in Sports, Fitness, and Physical activities and this drink also appeals to people with jobs or lifestyles who may need a quick energy boost to get through the day.

3) What do you notice about the technical construction of the advert? Pick out one thing you like about the advert from camerawork, editing, sound or mise-en-scene. You may want to focus on TV advert conventions such as voiceover for example. 

The technical construction of the advert is the camerawork being used with Lucozade camera angles and fast-paced movements to create excitement and curiosity. For example, the camera might be in line with athletes in action or use close-ups to capture the intense moments being captured.

4) What representations can you find in the advert? This may be representations of people or groups or perhaps the brand itself.

The representation that you can find in the advert is that Lucozade ads frequently show athletes or any other individuals taking part in intense physical activities, such as running, cycling, and lifting weights. This is significant because it tells us about the product's role in giving more energy, stamina, and performance it is essential for those looking to boost their engagement with the activities.

Other health drink adverts

1) What is the unique selling point of the product? 

The unique selling point of the product is that Vitamin water not only provides necessary vitamins and minerals but also does so in a way that adds to the flavour and more appealing, making it more convenient and bringing enjoyment when selected as a choice for customers who are cautious about their health.

2) What audience do you think this is aimed at? Add as much detail as possible (e.g. demographics, psychographics) and explain why.

The demographics is that it is aimed at 18 and above as it includes young adults and older who are more interested in their health and love to support beverages that support an active lifestyle. Vitamin water is commonly mostly found in urban and suburban areas where it is convenient.

3) What do you notice about the technical construction of the advert? Pick out one thing you like about the advert from camerawork, editing, sound or mise-en-scene. You may want to focus on TV advert conventions such as voiceover for example. 

I noticed that the technical construction of the advert is that there is celebrity involvement as in this ad, a celebrity like Aaron Paul is featured, showing star power and a sense of aspiration. This can also attract attention to make a lot of people want to drink this vitamin water as their inspiration has also tried it before boosting the product to make more people want to drink it making it a huge success.

4) What representations can you find in the advert? This may be representations of people or groups or perhaps the brand itself.

The representation in the advert is that it is also useful for social and fun as many adverts such as this one feature events where social gatherings take place where people are enjoying their Vitamin water together such as in gatherings, parties, and meet-ups. This can be associated with enjoyment and shows social experiences and having an enjoyable lifestyle.

TV Advert Planning

1) What brand of health drink are you going to use? You can use an existing drink.

The brand of the health drink that I am going to use is Naked 

2) New slogan for the health drink (MUST be original - cannot be existing slogan): 

Pure Power, Naturally

3) Main character(s) that will appear in your adverts: 

 1person

4) Narrative: What will happen in your first advert? 

The character will be drinking Naked and just reviewing how it is.

5) Narrative: What will happen in your second advert? 

The character will be eating a lot of food but also drinking that.

6) Where will you film your adverts? You need a different location for each advert.

In the house's living room

7) Who will be in your adverts? 

Me and maybe one of my siblings.

8) What music will you use for your adverts? What voiceover will you use and who will you use to record the voiceover? Note: for music, you can use existing music tracks.

I will use music that sounds exciting for the first bit and the second bit of music that is funky or funny.

9) How will your adverts appeal to your 15-30 year old target audience? 

This will appeal to the audience 15-30 years old as they can also understand and be able to relate to what is happening and what that character is also feeling.

10) What TV channel and programme would your advert appear during and why? Remember the brief states a mainstream TV channel or streaming service. 

The TV channel and programme that the advert appears during is YouTube as lots of ads and videos are highly affected if posted on YouTube and seen by many people across the globe.

3. Statement of Intent

I choose Naked as my health drink because it is beneficial and healthy for you Naked juices are all about keeping it real with their ingredients like with fruits and vegetables without any added sugars. This is important because you get the good things as it is natural and not artificial. The slogan "Goodness Inside" makes sense as it is all about what is inside the bottle pure, ingredients that are all good for your body. When you take a sip of the Naked drink, you know that you are getting all the vitamins and nutrients that help you feel better. Naked also offers a variety of flavours that everyone can enjoy and this is all shown when the character sits down and reveals the product and decides to try it out. As my second narrative, I had chosen that someone is not feeling their best due to all the food they are eating they are feeling burnt out or with using any fizzy drinks. This shows to the audience that these are the things that you must avoid are unhealthy and are not trying to be promoted. But also by drinking this smoothie, it allows their stomach to feel 10 times better at ease. This will be more relatable as people aged 15-30 that they want to keep on going with their hobbies and what aspires to them but also by having a healthy lifestyle as well to end it with a positive result. I chose a song that will be interesting because it will catch the audience's attention and it is something that they are interested in and can feel excited that they are still young. Picture someone feeling worn out and drained from consuming unhealthy foods and fizzy drinks. They look fatigued and disheartened, which clearly demonstrates the negative impact of poor dietary choices. By switching to a Naked smoothie, they experience immediate relief and their stomach feels much better. This is beneficial as it also helps to live a healthy lifestyle.