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Preliminary exercise coursework

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  Write a 100 word statement of intent explaining what you are going to make for your preliminary exercise. I plan to make a 30-60 seconds advert or longer 1 minute  about a character who is having a health drink and is enjoying themselves while enjoying their drink with peace. As before having their health drink, they had faced struggles such as not being able to sleep, not having enough energy. But with this health drink you are able to regain that energy that you have lost. This drink may be your good fortune as it not only has the vitamins and minerals in it but has a mix of fruits or vegetables to give it that good taste. The character is doing their badminton sport and need the energy so instead of having something not beneficial for their health they are able to have this health drink which motivates them to keep on playing so it is for their best. Many people who do sports need to eat and drink healthy as this will make them feel more confident and is more eager to play the spo

Research: health drink TV adverts

Innocent-  1) What is the  unique selling point  of the product?  The unique selling point of the product is that it shows where the product is and gives descriptive information about it and who makes it. It shows how buying a drink can make life easier and is more good for you, especially with the fruits included. 2) What audience do you think this is aimed at? Add as much detail as possible (e.g. demographics, psychographics) and explain why. This is mostly aimed at teens so around 15-16 and higher while the psychographics are for the people who like to enjoy smoothie drinks that would be involved in donations and will be willing to do so. 3) What do you notice about the technical construction of the advert? Pick out one thing you like about the advert from camerawork, editing, sound or mise-en-scene. You may want to focus on TV advert conventions such as voiceover for example.  The technical construction of the advert is that there is a narrator who is saying what is happening and i